Interior Design & Lifestyle

Public Relations

I have worked with AD 100 interior designer Michael S. Smith and his subsequent furniture and fabrics line, Jasper and Jasper Showroom. I successfully developed their social presence to a thriving community and increased ROI by developing strategic marketing campaigns, leading to a yearly increase in sales per year. I also created the in-house PR strategy and had multiple projects featured on the covers of Architectural Digest, Haper’s Bazaar, & Town & Country magazines. I also created and contributed to Michael’s home renovation journal, The House on Mapleton Drive.

I was also an integral part of the team that worked on Michael’s latest book, Designing History - The Extraordinary Art & Style of the Obama White House. For this project, I worked with the editorial staff to set up styled photoshoots, transcribe interviews, and work with the client to manage and maintain valuable information.